Hi! I am Dillon.

Enrollment & Marketing Funnel Research

Research supporting virtual public-school enrollment and in-product apps across a B2B2C EdTech platform.

• Lead Funnel Conversion & Experimentation
  Tracked and analyzed 12+ marketing funnels and hundreds of pages using Heap. By developing a bespoke set of metrics to prioritize rapid VWO experiments across layout, copy, and required-field indicators, we bypassed friction points to systematically improve user experience and discovery.
• Mixed-Methods Research & Interactive Prototyping
  Blending qualitative screeners and automated audits to scope a major redesign. We surveyed visitor intent across 100+ sites using Qualtrics, synthesized cross-network priority datasets in Tableau, and scraped mobile breakpoints with Playwright. To validate the solutions, we built interactive mobile prototypes in Replit because traditional prototyping would have been clunky and time-consuming. I also built bespoke tools to organize and map the Information Architecture (IA) of 70+ school sites in a single, centralized dashboard.
• End-of-Funnel Conversion & LCP Tuning
  Rescuing lost revenue in the K12 Enrollment Portal. By pairing a new approach of granular event micro-tagging in Heap (tracking actions rather than simple page-level analytics) with throttled mobile QA and Figma UX audits (validated against Salesforce drop-off data), we optimized document-generation LCP from 3–30s to under 2 seconds and unlocked a +9.9pp conversion increase.

Non-profit Web Presence & Strategy

Technical stewardship and digital modernization for marine conservation.

• Research Automation & Data Viz
  Developed custom WordPress plugins and interactive web maps to visualize biological data and streamline tracking of whale shark sightings.
• Donor Infrastructure & Automation
  Migrated legacy donor data, cleaned 3,000+ records with Tableau Data Prep, and launched VSI's first recurring campaign on Givebutter.
• Full-Stack Solutions
  Modernized VSI's external communication channels with dark-mode newsletters, integrated Gemini for insights, and automated research uploads to Sharkbook.

Community Wellness Platform

Research to support the development of a fitness/research platform to conduct population science in Los Angeles in collaboration with Cedars-Sinai, Cancer Research Center.

Auditing Hiring Algorithms for Fairness

90% of Fortune 500 applicants are judged by a machine (an ATS). A toolkit to start testing those judgments and make hiring fairer.

• 700 equally-skilled résumés
  A controlled corpus for bias testing.
• ATS judgment testing
  See how the machine ranks identical skill.

Real Estate Marketing Software Research

UX Research at a scrappy startup, I wore many hats.

• Reactivation Flow Optimization
  Streamlining B2B subscriber reactivation. I mapped operational handoffs between CS and Engineering, used Heap to analyze reactivation drop-offs and isolate manual bottlenecks in Salesforce account provisioning, and built an automated self-serve billing step to convert 300 ghost subscribers back into paying users.
• Predictive Engagement Modeling
  Defining what active usage means at scale. I applied the Reforge methodology alongside probability models and regression analysis to classify 300k+ users into distinct lifecycle cohorts, providing product teams with clear quantitative thresholds to predict subscriber retention.
• Cross-Product Event Instrumentation
  Designing B2B product analytics from the ground up. Post-acquisition, I built the full tracking infrastructure for 20+ legacy products using a systematic naming hierarchy, deployed Heap and Mixpanel dashboard suites, and established a data-driven framework to sunset or invest in products based on active user share.

Niantic-Commissioned LED Sculpture

One of thirteen chosen proposals out of hundreds — an 8-petal LED sculpture commissioned for an event sponsored by Niantic Labs (Pokémon Go creator).

Immersive VR Sculpture Installation

A final project exploring intersecting volumes and immersive spatial interaction — from cardboard prototype to a Unity VR installation participants could step inside.

Consulting

Qualitative and quantitative insight, analytics, and workflow optimization — built around your business goals and your stakeholders.

• Insight Gathering
  Stakeholder interviews that surface real context and business goals — so the design process navigates obstacles instead of discovering them late.
• Analytics Consulting
  Make user data usable. We build a shared understanding of intricate behaviors and trends, then turn it into a lever for product experience.
• Workflow Consulting
  Targeted interviews across departments map multifaceted, high-touch processes — then we streamline them, automating away the non-human tasks.